AEON Point took home two Stevie Awards at this year’s American Business Awards, a Silver and a Bronze, both for Best Brand Experience in a Product Launch.
Two different brands. Two completely different briefs. One through-line: the experience had to have real world impact, not just impress the room.
The Recon was Jeep’s first all-electric off-road truck. The launch had to prove it was as tough and capable as its gas-powered predecessors before anyone had driven it. We designed an immersive activation where attendees didn’t watch the reveal; they moved through five scenes built around how the Recon handles extreme environments.
The execution “brought the idea to life so people can take tons of pix and share them and make the Jeep Recon go viral for all the right reasons,” as one judge said. Interactive moments, engineered surprises and a physical environment built to be shared, turning every person in the room into part of the story.
The judges said it best: “This screams the Jeep brand. You captured the heart of the brand and made it fun, cool and entertaining.” And: “You turned passive viewers into active participants while generating 13:1 ROI. That’s smart experience design.”
The Samsung Galaxy S25 Edge had a specific identity: sleek, cultural, boundary-pushing. The launch needed to embody that, not just describe it. We built an experience that fused Doechii’s live performance with architectural design and interactive technology, creating an environment that felt like the phone itself.
“You didn’t just launch a phone; you created a cultural moment that captured the global zeitgeist,” one judge noted. A simultaneous livestream extended the moment globally while in-room attendees experienced something no screen could fully replicate.
“The audience was very specific, the goals very clear,” another judge observed. “There is a certain vibe, look and feel to this phone, and you built a culture around it.”
Proud of the full team behind both shows and our partners at Jeep, Samsung Electronics and United Entertainment Group.
