In 2013, I co-production designed the Ultra Music Festival main stage. We built the video screen in the shape of the Ultra logo. Not a logo on a screen. The logo AS the screen.
What happened next is branding-building magic.
Every photo taken of that stage had the Ultra logo in it. Every video clip shared by artists, media, and a hundred thousand attendees. Nobody was asked to tag anyone or use a hashtag. The brand was just there, built into the frame, impossible to crop out.
That production design logo is now on every Ultra stage worldwide, and it's been that way for over a decade.
Most branding asks something of people. Tag us, share this, use the hashtag. This just showed up in every photo and video automatically, because we designed it that way.
Get the brand into the experience itself and you don't have to ask for anything.