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To launch the Samsung Galaxy S25 Edge, AEON produced the first-ever live-streamed concert from the EDGE observation deck—over 1,000 feet above New York City. The event featured a high-impact performance by Grammy Award-winner Doechii, streamed live on YouTube’s homepage to millions of viewers worldwide.

To launch the Samsung Galaxy S25 Edge, AEON produced the first-ever live-streamed concert from the EDGE observation deck—over 1,000 feet above New York City. The event featured a high-impact performance by Grammy Award-winner Doechii, streamed live on YouTube’s homepage to millions of viewers worldwide.

AEON designed and built custom staging and scenic elements to transform the space into an immersive, sky-high experience. A bespoke video village and transmission workflow ensured a flawless stream, while the elevated guest hospitality program welcomed hundreds of global press and key influencers for a truly unforgettable launch moment.

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