Samsung galaxy s25 edge launch
Overview
To launch the Samsung Galaxy S25 Edge and its brand partnership with Grammy Award‑winning artist Doechii, AEON produced the first‑ever live‑streamed concert from the EDGE observation deck—over 1,000 feet above New York City. The event featured a high‑impact performance by Doechii, streamed live on YouTube's homepage to millions of viewers worldwide. AEON designed and built custom staging and scenic elements—including a blue‑carpet broadcast moment and an experiential engagement zone—to transform the space into an immersive, sky‑high experience. A bespoke video village and transmission workflow ensured a flawless stream, while the elevated guest hospitality program welcomed hundreds of global press and key influencers for a truly unforgettable launch moment.
Result
Guests entered into Doechii’s swamp‑inspired dreamland and immediately had direct interaction with the product on a blue carpet and with themed experiential activations. The Galaxy S25 Edge launch party saw 500+ attendees and garnered more than 3 million views of the live stream.
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