NFL Ultimate Fantasy Draft
Overview
AEON produced and directed the NFL Ultimate Fantasy Draft, a groundbreaking YouTube, NFL and FanDuel event created to drive awareness and purchase intent for NFL Sunday Ticket. More than 1M active participants faced off against NFL stars like Rob Gronkowski and Cam Newton in real time. Livestreamed across 18 channels and showcased on YouTube's homepage, it fused sports, creators, and interactivity—breaking engagement records and redefining the fan experience.
Result
Livestreamed across 18 channels and showcased on YouTube's homepage, the production fused sports, creators and interactivity. The stream reached the 100M+ people that visit YouTube's homepage daily and engaged 1M+ viewers who actively participated in the draft, breaking engagement records and redefining what a fantasy draft can be.
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