NordVPN Times Square with Shaq
Overview
Launch NordVPN’s Go Big on Defense campaign and Shaquille O’Neal partnership with a basketball stunt in the heart of Times Square, where a red ball is the threat and NordVPN Defenders stand in for Next‑Gen Antivirus. Build a show big enough to command the world’s busiest plaza and flexible enough for Shaq and Harry Mack to shape it live.
Result
AEON built a fully netted 30' x 30' court in the middle of Times Square and ran four hours of live programming for one of the world’s busiest crowds. Passersby took on the NordVPN Defenders, Harry Mack turned the plaza into his stage and Shaq closed the show with a freestyle battle and a free throw competition. The activation earned national press coverage and a content library to power Go Big on Defense for months.
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