Spotify Fresh Finds
Overview
Samsung and Spotify teamed up to host a two‑day, multi‑sensory live experience in Chicago, celebrating local independent artists and music culture while strengthening the connection between both brands and their target audiences. Aeon Point led the technical direction and execution for production and lighting design. The brief was to connect attendees with emerging independent artists while showcasing Samsung's Galaxy X5, weaving both brands' identities into the experience without stepping on Chicago's local sound.
Result
AEON created a multi‑sensory experience that connected Spotify’s mission to discover indie talent with Samsung’s cutting‑edge technology. The venue featured hidden speakeasy‑style entrances, AI‑powered music discovery stations, and noise cancellation demos showcasing Samsung’s Galaxy X5. Interactive elements, like the live playlist, encouraged real‑time participation for 500+ attendees, deepening audience engagement and strengthening the connection between both brands and their target audiences.
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