Stellantis Dealer Meeting
Overview
To introduce their newest models, Stellantis set out to engage the audience at their dealer meeting for six straight hours. The company needed to get dealers excited about selling the latest cars while building connection to the parent company and Stellantis family of brands.
The show was one continuous experience rather than a series of separate brand presentations. A projection‑mapped stage transformed between segments, giving each brand its own distinct look and feel while keeping the audience inside a single unfolding show. Every brand segment opened with a scene‑shifting moment built to hold attention, followed by bold, spotlight‑driven reveals of each lineup's hero vehicles any keynotes from each brand's CEO.
Result
Over six hours, the 5,500 dealers were taken on a memorable journey through eight brands and 64 vehicle reveals, each with a unique flavor, but all with an underlying tone that was distinctly Stellantis.
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